Organizer:

Faculty of Tourism, Batumi Shota Rustaveli State University.

Conference date:

July 3-4, 2026.

The conference program covers the following thematic areas:

1. Service and operational management in tourism

2. Economic trends and global challenges in tourism

3. Marketing and branding in tourism

4. Digital transformation and innovations in tourism

5. Sustainable development, ecotourism and green economy

6. Cultural heritage and tourism

7. Destination management and public policy

8. Human capital development: education and competencies in tourism