Faculty of Economics and Business

Department of Business Administration, Management and Marketing

Bsu
Nino Mamuladze
Academic position: Assistant Professor
Faculty of Economics and Business, Department of Business Administration, Management and Marketing
Personal information
E-mail: nino.mamuladze@bsu.edu.ge
      
Education
  • 20.07.2017 -  PHD in Business Administration, Business administration, Marketing , Batumi Shota Rustaveli State University
  • 26.07.2012 -  Master of Business Administration in Marketing , Business administration, Marketing , Batumi Shota Rustaveli State University
  • 23.07.2010 -   Bachelor of Humanities in English Language and Literature , English Language and Literature , Batumi Shota Rustaveli State University
Field of scientific interests
Marketing, Business Marketing, Consumer Behavior
Work experience
  • 20.09.2021 - till today Assistant professor , Batumi Shota Rustaveli State University
  • 17.09.2018 - till today Associated professor , Batumi Art Teaching University
  • 01.10.2020 - 11.07.2021 senior teacher, Batumi Shota Rustaveli State University
  • 16.09.2019 - 30.06.2020 senior teacher, Batumi Shota Rustaveli State University
  • 01.10.2018 - 25.07.2019 senior teacher, Batumi Shota Rustaveli State University
  • 25.09.2017 - 14.07.2018 senior teacher, Batumi Shota Rustaveli State University
  • 03.10.2016 - 15.07.2017 teacher, Batumi Shota Rustaveli State University
  • 22.10.2015 - 15.07.2016 teacher, Batumi Shota Rustaveli State University
  • 12.10.2015 - 15.07.2018 Invited senior teacher, Batumi Art State University
  • 15.09.2014 - 18.07.2015 teacher , Batumi Shota Rustaveli State University
  • 16.09.2013 - 15.07.2014 teacher , Batumi Shota Rustaveli State University
Published scientific works
  • Online Sale Trends and Perspectives of Development inGeorgia: A Pathway to Sustainable Business Growth 
    European Journal of Sustainable Development, 14, #1, 2025, 309-321 (Co-author(s): )
  • The Impact of State Funding of Higher Education on Employment and Living Standards in Georgia 
    European Journal of Sustainable Development, 13 #3, 2024, 654-667 (Co-author(s): )
  • modern trends in marketing development and its influence on companies’ activities  
    Innovative Economics and Management, 11, 2024, 1-8 (Co-author(s): Mamuladze Gela)
  • STRATEGIC APPROACHES OF COMPANY’SIMAGE MANAGEMENT IN MODER CONDITIONS 
    Innovative Economics and Management , 10, 2023, 15-23 (Co-author(s): Mamuladze Gela)
  • The algorithm for developing value-based marketing strategies in Georgian tourist companies 
    Innovative Economics and Management , 9, 2022, 32-41
  • Consumer Behave Characteristics in social networks 
    International scientific conference dedicated to the 70th anniversary of the birth of Professor Giorgi Tsereteli - "Innovative development of the economy: world experience and perspectives". collection of materials., -, 2022, 535-541
  • Public Relations as the main method of promotion in tourism 
    Ukraine in the world globalization processes: culture, economy, society - IV international scientific and practical conference. collection of materials. , -, 2022, 45-47 (Co-author(s): Beridze Natia)
  •  
    Ivane Javakhishvili Tbilisi State University. Institute of Economics named after Paata Gugushvili. A collection of materials of the scientific conference "Economic, social, ecological and technological challenges of the 21st century" dedicated to the 80th anniversary of Alfred Kuratashvili's birth. collection of materials., -, 2021, 204-208
Monograph
  •  
    , 978-9941-8-6175-8, 2024, (Co-author(s): )
  • “Ways to Improve the Competitiveness of Georgian Tourist Companies Based on Values”  
    Kalmosan , 978-9941-9597-2-1, 2023,
Participation in scientific events
  •  
    , , 2025, (Co-author(s): )

  • , , 2024,
  • SOCIAL RESPONSIBILITY OF BUSINESS AND MAIN CHALLANGES 
    , , 2024, (Co-author(s): )
  • Modern trends in Consumer Behaviour
    2. International Scientific Conference: “Global Challenges and Sustainable Development of Economics and Business”. , Batumi Shota Rustaveli State University, Faculty of Economics and Business, 2023, Georgia
  • Importance of Digital Technologies in Modern Marketing Strategies 
    MARKETING IN UKRAINE International scientific and practical Internet conference., Vadym Hetman National University of Economics, 2023, Ukraine (Co-author(s): .)
  • Modern trends in marketing development and its impact on companies' activities 
    VII International Scientific Conference "Sustainable Transport System and Maritime Logistics" dedicated to the International Day of Seafarers, BATUMI NAVIGATION TEACHING UNIVERSITY, 2023, Batumi (Co-author(s): Mamuladze Gela)
  • The role of the company's image in increasing competitiveness 
    International scientific conference "Global challenges of economy and business and sustainable development, BSU , 2022, Batumi (Co-author(s): Mamuladze Gela)
  • “Consumer behavior characteristics in social networks 
    nternational scientific conference dedicated to the 70th anniversary of the birth of Professor Giorgi Tsereteli -” Innovative development of the economy: world experience and perspectives”., Ivane Javakhishvili Tbilisi State University. Institute of Economics named after Paata Gugushvili., 2022, Tbilisi
  • The communication policy of the trading company and its peculiarities in Georgia”  
    7. Ivane Javakhishvili Tbilisi State University. Paata Gugushvili Institute of Economics. Scientific conference, Economic, social, ecological and technological challenges of the 21st century” dedicated to the 80th anniversary of Alfred Kuratashvili’s birth., Ivane Javakhishvili Tbilisi State University. , 2021, Tbilisi
Research grant projects
Ongoing/Completed
  • 02.2023 - 12.2023 - The influence of government funding of higher education on the socio-economic development of the country 
    BSU - Targeted scientific research project , project staff
Other scientific activities
  • Doctoral thesis review, 2025
  • Master thesis review, 2025
  • Participation in the organization of scientific events, 2022 
  • Supervision of bachelor theses, 2022
  • Supervision of master`s theses, 2022
  • Involvement of students in scientific conferences, 2022
  • Other activity, 2021
Internship, trainings, scholarship/award
Trainings
  • 22.02.2025 - 23.02.2025 Open Educational Resources , Institute of Economic Research and Development
  • 17.02.2025 - 17.02.2025 Research Integrity and Ethics in Georgian Universities, Batumi Shota Rustaveli State University
  • 25.11.2024 - 25.11.2024 Certificate for participating in the Onsite Seminar on Module 3: Essential entrepreneurial Skills: Initiative and Proactivity within the frame of Erasmus + “Development of Soft Skills at Higher Education Institutions of Armenia and Georgia in compliance with the 21st century Labor Market Requirements”., BSU
  • 18.12.2023  “writing a grant application – strategies and techniques”, Innovative Education Center
  • 04.12.2023 - 05.12.2023  „How to make a lecture/seminar interactive (active teaching methods)“, Innovative Education Center
  • 14.11.2023 - 15.11.2023 How to prepare educational programs for accreditation in accordance with current standards, Innovative Education Center
  • 29.12.2021  proper planning and implementation of research and valid evaluation mechanisms in higher education institutions, Innovative Education Center
  • 21.01.2019  Bases of marketing and Promotion,